Healthcare UX Research + Evidence-Based Content Strategy
I help digital health teams improve patient-facing experiences by combining UX research, health behavior insight, and evidence-based content design. My work focuses on the real reasons people don’t engage with care tools: confusion, stigma, access barriers, and systems that assume “ideal users.”
What I Do
I partner with digital health startups, healthcare agencies, and patient support vendors to:
- Conduct UX research to understand patient and provider needs, identify usability barriers, and inform product decisions
- Audit user flows and content for clarity, accessibility, and health literacy alignment
- Design evidence-based content strategies that meet regulatory and compliance standards
- Translate clinical guidelines into clear UX requirements and patient-facing content
- Facilitate stakeholder research to uncover organizational pain points and opportunities
I specialize in turning complex clinical and social barriers into clear product and content improvements.
Who I Work With
- Digital health startups building patient-facing products
- Healthcare agencies developing apps and platforms
- Health coaching and chronic condition management platforms
- Patient support and education vendors (including regulated environments)
Focus Areas
- Chronic condition self-management — diabetes, cardiovascular disease, metabolic health
- Mental health and care access — barriers, stigma, and follow-through
- Health equity and real-world constraints — social determinants of health, systems friction
- Patient education and onboarding — what people actually understand and act on
Background
I hold a PhD in Medical Sociology from the University of Alabama at Birmingham, where my research focused on help-seeking and avoidance behaviors in mental health care. This work taught me how to uncover the often-invisible barriers that prevent people from accessing care, insights that directly translate to improving digital health adoption.
I’ve applied this expertise in digital health product development, designing patient education materials for chronic illness management, creating evidence-based frameworks for content production teams, and conducting stakeholder research to inform product strategy. My approach combines rigorous research methods with practical experience navigating MLR approval, compliance guardrails, and stakeholder alignment in regulated healthcare environments.
Let’s Work Together
Whether you’re launching a new digital health product, improving patient engagement programs, or need UX research to support clinical implementation, I can help you build solutions grounded in evidence and designed for real-world use.