Research and evaluation for healthcare programs, products, and content.
I help healthcare organizations figure out why their programs, tools, and content aren’t reaching the people they’re built for, and what to do about it. My practice combines medical sociology, UX research, and program evaluation.
What I do
Engagements come in three forms:
Healthcare accessibility and UX research. Finding out where users get stuck, whether that’s a confusing portal, a flow that loses people halfway through, or written materials that don’t land.
Program evaluation and impact assessment. Designing and running evaluations that show who a program reached, who it missed, and what shaped the difference.
Content strategy for healthcare. Building strategies and copy grounded in audience research and health literacy practices, including in regulated environments where MLR review and compliance are part of the work.
Who I work with
- Health systems and hospital networks
- Healthcare nonprofits and community health organizations
- Grant-funded programs running formative or summative evaluations
- Digital health companies and patient-facing platforms
- Healthcare agencies, content production teams, and patient education vendors
Domains I’ve worked in
Past engagements have covered:
- Chronic condition self-management: diabetes, cardiovascular disease, metabolic health
- Mental health and care access: barriers, stigma, and follow-through
- Health equity and real-world constraints: social determinants of health, systems friction
- Patient education and onboarding: what people understand and act on
How I approach the work
I work diagnostically. Before recommending a solution, I look for what’s structurally driving a problem: a policy constraint, a service design flaw, or the kind of barriers people don’t always say out loud, things like confusion, stigma, access friction, and systems that assume “ideal users.” Most engagements ask who’s absent from the data before drawing conclusions from who’s present.
Let’s work together
Whether you’re scoping a new project, evaluating a program in flight, or trying to understand why something isn’t landing the way you hoped, I can help you figure out what’s going on and what to do next.