Selected case studies from the practice. Each one walks through the project: the problem, the diagnostic approach, and what the engagement produced.
Steady: Reducing Burden in Diabetes Self-Management
A UX research and design project exploring how health education frameworks for chronic illness translate into digital product design. Used netnography to ground design decisions in unprompted accounts from diabetes communities, then built and tested a prototype that prioritizes capacity-aware support over performance tracking.
Improving Medication Adherence in a Digital Health Coaching Program
A twelve-week diabetes coaching program was losing nearly half its patients in the first week. The root cause was upstream of the program itself: patients were starting medication without the foundational knowledge they needed. This case study describes how, as point person on content design and MLR review, I designed branded educational modules to close that gap, navigated a novel regulatory approval process, and launched an intervention that had never been attempted in this format before.
Building an International Content Framework for Diabetes Patient Education
A global pharmaceutical company needed to unify dozens of country-specific patient support programs into a single core curriculum for insulin therapy patients. This case study describes how the team built an internationally grounded evidence framework, designed a layered content architecture for cross-market adaptation, and navigated regulatory review across multiple geographies.